
In today’s increasingly ageing society, it can be all too easy to overlook the important role that the older generation continue to play in our lives. These are the people who looked after us and cared for us during our childhoods; isn’t it time we repaid the favour and supported them as they grow older in turn?
Across the world, many millions of older adults face the effects of ageing alone, struggling to fend for themselves on a daily basis. Although there are support networks in place to help the elderly close to home in our own communities, there are many older people across the world who simply do not have this luxury.
Facing Challenges
In some of the poorest countries in the world, the older generation
With both global life expectancy and poverty levels continuing to rise, it’s imperative that we act now to overcome the burdens that our elderly are facing.
Giving Back
We are committed to supporting every member of society, from the youngest to the oldest. Our elderly have dedicated their lives to raising and supporting us, as their children and grandchildren, so it is the perfect time to give back and support them in their own hour of need.
The older generation
When you take the time to stop and consider just how much the elders in your life have done for you, there should be no question about whether or not you will now support them in turn. This stage in life should be for relaxing, spending time with family and enjoying life – not struggling to survive.
This winter, join together with us as we work to support the elderly and provide them with necessities such as nutritious food, shelter, healthcare, and travel expenses. Just £14 a month can make a real difference to an older person’s life, so help us reach out to as many people as possible today.